DoubleVerify expands globally with launch of UK office

Leading media verification company takes up new offices in Soho

Article posted: 12 May 2011

New York-based DoubleVerify, aworldwide leader in online media verification and compliance, has announced its expansion into the UK with the opening of new offices in the West End of London.

DoubleVerify leads the international market for online media verification and compliance services, working with the world's biggest advertisers, publishers and ad technology companies to verify more than 35 billion worldwide impressions per month.

The media firm has taken office space in Soho at 20 Broadwick Street and appointed a new Director of Sales, Michelle Lawrence, to run the UK business.

"Further developing DoubleVerify's offering in new markets is a big focus for the company in 2011 as interactive advertising continues to grow around the world," said Oren Netzer, CEO of DoubleVerify. "It's our mission to bring trust and accountability to online advertising globally so the entire industry can grow. We're excited to have Michelle on board and are proud to build upon our presence in the UK."

Prior to DoubleVerify, Lawrence was the Digital Group account director at MPG Media Contacts in London.

"Online advertising in the UK is just as complex as the U.S. and there's a clear need for a company like DoubleVerify to help marketers accomplish their goals and keep their brands secure online," Lawrence said.

"I'm thrilled to help spread DoubleVerify's mission in the UK and I believe that with increased trust in the marketplace, the industry can prosper across the globe."

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Posted by Jo