Leading provider of SaaS billing solutions establishes UK operations

New London office opened by US-based Vindicia in response to pan-European client demand

Article posted: 22 Mar 2011

Vindicia, a leading provider of SaaS billing solutions that help digital leaders optimize customer retention and acquisition through integrated marketing best practices, yesterday announced it has opened offices in London to capitalise on widespread pan-European demand for its services.

Establishment of offices in the UK underscores Vindicia’s rapid global growth as the company responds to robust global demand for its services. Billing in every global region worldwide, including throughout Europe, end users outside of the U.S. account for nearly 25% of the transactions processed through Vindicia’s CashBox product.

The London office announced this week will enhance Vindicia’s support of its existing UK clients - including the popular London-based social multi-player game company Mind Candy - while enabling it to scale to meet additional demand. Initially, the London office will serve as Vindicia’s base of operations for customers throughout Europe; later in 2011 the company expects to begin to introduce additional in-region European offices.

“We have always envisioned Vindicia as a marketing asset for digital merchants around the world,” said Vindicia co-founder and CEO Gene Hoffman. “Our team’s experience with global clients reinforces our belief that our client success in the U.S. is transferable to clients around the world. Establishing a UK and European base of operations in London will enable us to take this success to the next level.”

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Posted by Sam